trends in the Industry:
multi-tasking in the spa environment

Yoga & Thai massage have expanded to the mainstream.
The evidence is here:

• 78 million baby boomers are searching for health conscious alternatives and yoga is filling that need.  
• 18,000,000 Americans have made yoga a daily must in their lives.
• Over $27 billion are spent annually on "all things yoga."
• Thai massage has been nicknamed: assisted yoga, Thai yoga, lazy man’s yoga.
• In 2003 Thai massage moved into the forefront of one of the spas ‘most wanted’.
• By 2004 spa goers began opting to go to the source, and Thailand saw upscale consumers flocking to it’s soil to experience Thai massage.
• 2005 saw Thai massage as one of the key trends in the industry
• And for 2006, with the average Spa IQ on the rise, spa-smart consumers are demanding an authentic level of service in addressing patterns of inflexibility, chronic pain and stagnation.